Basehuman
Turning everyday business records into licensed AI data.
We art-directed, designed and built the Basehuman website, which explains how businesses can license their operational records as reviewed, anonymised data for AI.
- Sector
- AI · Data licensing
- Scope
- Art direction, Website design, Content design, Responsive build
- Platforms
- Website, Mobile web
The challenge
Licensing business data is a new decision for most companies, and the first questions are about privacy, ownership and effort. The site had to answer them before they were asked.
What we did
- 01
Warmth without stock AI imagery
An editorial type system and slow iridescent gradients give the brand presence without robots, brains or glowing networks.
- 02
A process people can approve
Licensing is shown as four steps, each ending in something the client signs off, so the commitment is clear before it is made.
- 03
Show, don’t claim
A clearly labelled sample engagement shows the actual artefacts: inventory, review criteria, privacy report and delivery.
