Arvexo
Crypto-backed lending with the composure of private banking.
We created Arvexo’s brand identity, then designed and built its website, including an interactive loan calculator and a content system for desktop and mobile.
- Sector
- Fintech · Digital asset lending
- Scope
- Brand identity, Website design, Loan calculator, Design system, Responsive build
- Platforms
- Website, Mobile web, Brand identity
The challenge
Borrowing against crypto is a private-banking decision, but most of the category looks like a trading app. Arvexo needed to read as institutional at first glance.
What we did
- 01
Identity before interface
Wordmark and monogram, a silvered palette, typography and an imagery direction, built first and applied across print and digital.
- 02
The product on the homepage
A loan calculator lets visitors choose collateral, set an amount and see indicative terms immediately, turning the main question into something they can try.
- 03
Risk explained up front
Loan-to-value, collateral health and liquidation thresholds are explained before anyone applies, not in the small print after.
